Rutherford Wine Company/
Round Hill Wines
Wine Smart mobile website;
concept, naming, design and copywriting
Round Hill brand attributes— sustainable viticulture, family-ownership, and sound value—are brought together under the promotional umbrella of Wine Smart. Consumers access the website with their smart phones via QR code reader (or personal computers) on in-store neckers. This site will be continually updated to feature special offers on merchandise, rebates on wine, entertaining tips, and wine and food pairing suggestions.
