COPY:
A love of wine.
A devotion to making wine that expresses its origins.
And a passion
for making wine that belongs in the company of
the world’s finest.

Robert Mondavi Family of Fine Wines

This campaign was developed to explain and differentiate the various Robert Mondavi wine brands as distribution expanded overseas. Four ads were conceived for United Kingdom, German, and Japanese trade publications.

Ads consisted of an umbrella ad (left), and ads for Woodbridge, Robert Mondavi Coastal, and Robert Mondavi Winery. Ads were designed to run consecutively. Design had to be flexible to fit numerous publication formats and the concepts had to be easily translatable into other languages. A combination of original and stock photographs were used.