Danzante Pinot Grigio

COPY:
Found an apartment.
Dinner out.
An unexpected hug.

Whatever moves you to dance, there is a wine that makes a very nice partner.

Danzante means “to dance” in Italian. Client requested a dance theme be part of the execution but left me to devise the advertising strategy. My solution suggests Danzante Pinot Grigio was the perfect partner to enjoy with life’s little celebratory dances. Ads ran in Vanity Fair, Metropolitan Home, Food & Wine, Gourmet, Town & Country, and Elle Decor magazines. This concept was used for P.O.S. too.

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